We’re sold out and our order book is now closed!

This week’s orders will be ready for collection from 3pm until 6pm on Friday 3rd April

See you then!

Fred’s Breads – Fresh Sourdough, Every Friday in Queen’s Park

Handmade loaves, baked once a week. Order by Wednesday, pick up Friday.

Shop This Week’s Menu

FLOUR, WATER, SALT

Honest, nourishing, and deeply satisfying, sourdough is bread as it’s meant to be: simple, flavorful, and crafted with care.

Based in Queen’s Park, we’re a microbakery specialising in delicious sourdough bread. We bake exclusively to order, once a week on Fridays.

Our week:

Orders - we take orders from Sunday evening until Wednesday at 6pm

Thursday - we mix and shape our dough

Friday - we’re up early baking your loaves to perfection

Each week, we offer six sourdough flavors: four customer favorites and two specials inspired by the seasons—and sometimes, just what we feel like baking.

But we don’t stop at bread. We also make irresistible cookies, small-batch granola, and we’re always experimenting with new treats to share.

WE’RE FRED’S BREADS -  your local sourdough bakery

About us

ON THIS WEEK’S MENU

NEW YORK DELI RYE SOURDOUGH NEW YORK DELI RYE SOURDOUGH NEW YORK DELI RYE SOURDOUGH
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NEW YORK DELI RYE SOURDOUGH
from £5.50

Inspired by the bold character of a classic New York deli loaf, our rye sourdough brings a fresh twist to tradition. Made with a blend of three flours and a slow-fermented starter for deep, tangy flavour, this loaf boasts a light open crumb and a perfectly crisp, flour-dusted crust.

In place of the usual caraway seeds, we’ve chosen toasted fennel seeds—adding a subtle sweetness and a gentle aniseed aroma that elevates every slice. The result is a beautifully balanced and aromatic bread.

Perfect for towering sandwiches, indulgent melts, or simply toasted with butter, this rye sourdough delivers deli-style authenticity with a refined, modern edge.

SIGNATURE SOURDOUGH SIGNATURE SOURDOUGH SIGNATURE SOURDOUGH SIGNATURE SOURDOUGH
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SIGNATURE SOURDOUGH
from £5.00

Crafted with a premium blend of strong white flour and our organic, stoneground, granary mix—featuring malted wheat flakes, rye, and rich malt flours—this combination creates a wonderfully delicious loaf with a distinctive malty depth of flavor

CHEDDAR CHEESE & JALAPENO PEPPER SOURDOUGH CHEDDAR CHEESE & JALAPENO PEPPER SOURDOUGH CHEDDAR CHEESE & JALAPENO PEPPER SOURDOUGH
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CHEDDAR CHEESE & JALAPENO PEPPER SOURDOUGH
from £5.50

Bold, fiery, and irresistibly moreish—our Cheddar & Jalapeño Sourdough is a true flavour explosion. Baked with a slow-fermented sourdough base, it’s packed with pockets of rich, tangy cheddar that melt into the crumb, balanced by the gentle heat of vibrant jalapeño peppers. With a golden crust and a soft, cheesy interior, this loaf is the perfect balance of comfort and spice—delicious toasted, alongside soups, or enjoyed all on its own.

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Bread That Brings People Together

  • “The best bread in London. The crust, the crumb, the flavour — I’ve never tasted sourdough like it. I look forward to Fridays every week!”

    — James R., Queen’s Park

  • “Fred’s bread makes our weekend breakfast feel so special. The seeded sourdough is my go-to, and the olive & rosemary loaf disappears in one sitting!”

    — Amelia L., Kilburn

  • “It’s not just bread, it’s comfort food. You can taste the love and care in every loaf. The cinnamon raisin sourdough is my absolute favourite.”

    — Priya S., West Hampstead

  • “The cookies are dangerous — soft, chewy, and so moreish. My kids now ask, ‘Is it Friday yet?’ just for the cookies!”

    — Danielle K., Queen’s Park